/*
Theme Name: PRIMS
Theme URI: https://prims.agency
Author: PRIMS
Author URI: https://prims.agency
Description: A funnel-first WordPress theme built for PRIMS — digital marketing for small business owners, entrepreneurs, and real estate professionals. Ships with a home page, About/Services/Contact pages, and three SEO-ready blog posts that install automatically when the theme is activated.
Version: 1.0.0
License: GNU General Public License v2 or later
License URI: LICENSE
Text Domain: prims
*/

:root{
  --navy:#1f066b;
  --navy-deep:#150449;
  --purple:#6600d1;
  --purple-light:#9a4bf5;
  --peach:#FFDAC1;
  --peach-dim:#e8bd9c;
  --ink:#232323;
  --paper:#FBF9F5;
  --white:#ffffff;
  --line: rgba(255,255,255,0.14);
  --line-dark: rgba(35,35,35,0.1);
  --font-display:'Bricolage Grotesque', sans-serif;
  --font-body:'Inter', sans-serif;
  --font-mono:'JetBrains Mono', monospace;
}
*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  font-family:var(--font-body);
  color:var(--ink);
  background:var(--paper);
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
}
img,svg{display:block;max-width:100%;height:auto;}
a{color:inherit;text-decoration:none;}
ul{list-style:none;}
.wrap{max-width:1180px;margin:0 auto;padding:0 32px;}
:focus-visible{outline:2.5px solid var(--purple);outline-offset:3px;}

/* ---------- NAV ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(31,6,107,0.94);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);}
.nav{display:flex;align-items:center;justify-content:space-between;padding:18px 32px;flex-wrap:wrap;gap:14px;}
.logo{font-family:var(--font-display);font-weight:800;font-size:22px;color:var(--white);}
.logo span{color:var(--peach);}
.nav-links{display:flex;align-items:center;gap:32px;flex-wrap:wrap;}
.nav-links a{color:rgba(255,255,255,0.78);font-size:14.5px;font-weight:500;transition:color .15s ease;}
.nav-links a:hover{color:var(--white);}
.nav-cta{background:var(--peach);color:var(--navy-deep);padding:10px 20px;border-radius:100px;font-weight:600;font-size:14px;transition:transform .15s ease,background .15s ease;white-space:nowrap;}
.nav-cta:hover{background:var(--white);transform:translateY(-1px);}

/* ---------- HERO / FUNNEL ---------- */
.hero{background:linear-gradient(175deg,var(--navy) 0%,var(--navy-deep) 78%);color:var(--white);padding:88px 0;overflow:hidden;}
.hero-grid{max-width:1180px;margin:0 auto;padding:0 32px;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;}
.eyebrow{font-family:var(--font-mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--peach);display:flex;align-items:center;gap:10px;margin-bottom:22px;}
.eyebrow::before{content:'';width:7px;height:7px;border-radius:50%;background:var(--peach);box-shadow:0 0 0 4px rgba(255,218,193,.18);}
.hero h1{font-family:var(--font-display);font-weight:700;font-size:clamp(40px,5.2vw,68px);line-height:1.03;letter-spacing:-.01em;margin-bottom:22px;}
.hero h1 em{font-style:normal;color:var(--peach);}
.hero p.lede{font-size:18px;line-height:1.6;color:rgba(255,255,255,.72);max-width:480px;margin-bottom:34px;}
.hero-actions{display:flex;align-items:center;gap:22px;flex-wrap:wrap;margin-bottom:48px;}
.btn-primary{background:var(--peach);color:var(--navy-deep);padding:15px 26px;border-radius:100px;font-weight:600;font-size:15px;transition:transform .15s ease,box-shadow .15s ease;display:inline-flex;align-items:center;gap:8px;}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 10px 24px rgba(255,218,193,.25);}
.btn-ghost{color:var(--white);font-weight:500;font-size:15px;display:inline-flex;align-items:center;gap:8px;border-bottom:1px solid rgba(255,255,255,.4);padding-bottom:2px;}
.btn-ghost:hover{border-color:var(--white);}
.hero-clients{display:flex;gap:28px;flex-wrap:wrap;padding-top:26px;border-top:1px solid var(--line);font-size:13px;color:rgba(255,255,255,.5);}
.hero-clients b{color:rgba(255,255,255,.85);font-weight:600;}

.funnel-card{background:rgba(255,255,255,.04);border:1px solid var(--line);border-radius:20px;padding:28px 26px 24px;backdrop-filter:blur(6px);}
.funnel-card-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:22px;}
.funnel-card-head span{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.45);}
.funnel{display:flex;flex-direction:column;gap:14px;}
.funnel-row{display:grid;grid-template-columns:88px 1fr 56px;align-items:center;gap:14px;}
.funnel-label{font-size:13px;color:rgba(255,255,255,.7);font-weight:500;}
.funnel-track{height:30px;background:rgba(255,255,255,.06);border-radius:8px;overflow:hidden;position:relative;}
.funnel-bar{height:100%;border-radius:8px;background:linear-gradient(90deg,var(--purple-light),var(--peach));width:0%;transition:width 1.4s cubic-bezier(.16,.84,.44,1);}
.funnel-value{font-family:var(--font-mono);font-size:13px;text-align:right;color:var(--white);font-weight:500;}
.funnel-foot{margin-top:20px;padding-top:16px;border-top:1px dashed var(--line);font-size:12px;color:rgba(255,255,255,.4);display:flex;justify-content:space-between;gap:12px;}
@media (prefers-reduced-motion:reduce){.funnel-bar{transition:none;}html{scroll-behavior:auto;}}

/* ---------- SECTIONS ---------- */
section{padding:96px 0;}
.section-head{max-width:620px;margin-bottom:56px;}
.section-eyebrow{font-family:var(--font-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--purple);margin-bottom:14px;font-weight:500;}
.section-head h2{font-family:var(--font-display);font-weight:700;font-size:clamp(28px,3.2vw,40px);line-height:1.12;letter-spacing:-.01em;color:var(--navy-deep);}
.section-head p{margin-top:16px;color:#5c5763;font-size:16px;max-width:520px;}

.audience{background:var(--white);}
.audience-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.audience-card{border:1px solid var(--line-dark);border-radius:18px;padding:32px 28px;background:var(--paper);transition:border-color .2s ease,transform .2s ease;}
.audience-card:hover{border-color:var(--purple);transform:translateY(-4px);}
.audience-card .tag{font-family:var(--font-mono);font-size:11px;color:var(--purple);letter-spacing:.06em;text-transform:uppercase;margin-bottom:14px;display:block;}
.audience-card h3{font-family:var(--font-display);font-size:21px;font-weight:700;color:var(--navy-deep);margin-bottom:10px;}
.audience-card p{font-size:14.5px;color:#5c5763;line-height:1.55;}

.services{background:var(--navy-deep);color:var(--white);}
.services .section-eyebrow{color:var(--peach);}
.services .section-head h2{color:var(--white);}
.services .section-head p{color:rgba(255,255,255,.6);}
.service-list{border-top:1px solid var(--line);}
.service-row{display:grid;grid-template-columns:56px 1fr auto;gap:24px;align-items:center;padding:26px 0;border-bottom:1px solid var(--line);transition:padding-left .2s ease;}
.service-row:hover{padding-left:10px;}
.service-num{font-family:var(--font-mono);font-size:13px;color:rgba(255,255,255,.35);}
.service-row h3{font-family:var(--font-display);font-weight:600;font-size:22px;}
.service-row p{font-size:14px;color:rgba(255,255,255,.55);margin-top:4px;max-width:460px;}
.service-arrow{width:38px;height:38px;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-size:16px;color:var(--peach);flex-shrink:0;transition:background .2s ease,border-color .2s ease;}
.service-row:hover .service-arrow{background:var(--peach);color:var(--navy-deep);border-color:var(--peach);}

.process{background:var(--paper);}
.process-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;}
.process-step{position:relative;padding-top:20px;}
.process-step::before{content:attr(data-step);font-family:var(--font-mono);font-size:13px;color:var(--purple);display:block;margin-bottom:14px;}
.process-step h3{font-family:var(--font-display);font-size:19px;font-weight:700;color:var(--navy-deep);margin-bottom:8px;}
.process-step p{font-size:14px;color:#5c5763;line-height:1.55;}
.process-line{position:absolute;top:0;left:0;width:100%;height:1px;background:linear-gradient(90deg,var(--purple),transparent);}

.cta{background:linear-gradient(120deg,var(--purple) 0%,var(--navy) 100%);color:var(--white);text-align:center;padding:100px 0;}
.cta h2{font-family:var(--font-display);font-weight:700;font-size:clamp(30px,4vw,48px);letter-spacing:-.01em;margin-bottom:18px;}
.cta p{font-size:17px;color:rgba(255,255,255,.78);margin-bottom:36px;}
.cta .btn-primary{padding:17px 32px;font-size:16px;}

footer{background:var(--navy-deep);color:rgba(255,255,255,.5);padding:48px 0 32px;}
.footer-grid{display:flex;justify-content:space-between;align-items:flex-start;flex-wrap:wrap;gap:24px;padding-bottom:32px;border-bottom:1px solid var(--line);}
.footer-brand .logo{margin-bottom:10px;}
.footer-brand p{font-size:13.5px;max-width:280px;line-height:1.55;}
.footer-links{display:flex;gap:56px;flex-wrap:wrap;}
.footer-col h4{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.35);margin-bottom:14px;font-weight:500;}
.footer-col a{display:block;font-size:14px;margin-bottom:10px;color:rgba(255,255,255,.72);}
.footer-col a:hover{color:var(--peach);}
.footer-bottom{display:flex;justify-content:space-between;padding-top:24px;font-size:12.5px;color:rgba(255,255,255,.35);flex-wrap:wrap;gap:10px;}

/* ---------- PAGE HERO (About / Services / Contact / Blog / Single) ---------- */
.page-hero{background:linear-gradient(175deg,var(--navy) 0%,var(--navy-deep) 78%);color:var(--white);padding:72px 0 64px;}
.page-hero .eyebrow-dark{font-family:var(--font-mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--peach);display:block;margin-bottom:18px;}
.page-hero h1{font-family:var(--font-display);font-weight:700;font-size:clamp(32px,4.4vw,52px);line-height:1.08;letter-spacing:-.01em;max-width:760px;}
.page-hero .lede-dark{font-size:17px;color:rgba(255,255,255,.72);max-width:560px;margin-top:18px;line-height:1.6;}
.page-meta{font-family:var(--font-mono);font-size:12.5px;color:rgba(255,255,255,.5);margin-top:20px;display:flex;gap:18px;flex-wrap:wrap;}

/* ---------- PROSE (page/post content) ---------- */
.prose{max-width:740px;margin:0 auto;padding:72px 32px;}
.prose h2{font-family:var(--font-display);font-weight:700;font-size:28px;color:var(--navy-deep);margin:44px 0 16px;letter-spacing:-.01em;}
.prose h2:first-child{margin-top:0;}
.prose h3{font-family:var(--font-display);font-weight:700;font-size:20px;color:var(--navy-deep);margin:32px 0 12px;}
.prose p{font-size:16.5px;line-height:1.75;color:#3a3640;margin-bottom:20px;}
.prose ul,.prose ol{margin:0 0 20px 22px;}
.prose li{font-size:16.5px;line-height:1.7;color:#3a3640;margin-bottom:10px;}
.prose blockquote{border-left:3px solid var(--purple);padding:4px 0 4px 22px;margin:28px 0;font-size:18px;color:var(--navy-deep);font-family:var(--font-display);font-weight:500;}
.prose a{color:var(--purple);text-decoration:underline;text-underline-offset:3px;}
.prose strong{color:var(--navy-deep);}

/* ---------- SERVICES PAGE DETAIL ---------- */
.service-detail{background:var(--white);border:1px solid var(--line-dark);border-radius:18px;padding:32px;margin-bottom:20px;}
.service-detail .service-num{color:var(--purple);}
.service-detail h3{font-family:var(--font-display);font-size:24px;font-weight:700;color:var(--navy-deep);margin:10px 0 10px;}
.service-detail p{color:#5c5763;font-size:15.5px;line-height:1.65;}

/* ---------- CONTACT ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;max-width:900px;margin:0 auto;padding:72px 32px;}
.contact-card{background:var(--white);border:1px solid var(--line-dark);border-radius:18px;padding:32px;}
.contact-card h3{font-family:var(--font-display);font-size:18px;color:var(--navy-deep);margin-bottom:12px;}
.contact-card p,.contact-card a{font-size:15px;color:#5c5763;line-height:1.7;}
.contact-card a{color:var(--purple);text-decoration:underline;}

/* ---------- BLOG LISTING ---------- */
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;max-width:1180px;margin:0 auto;padding:0 32px 72px;}
.post-card{background:var(--white);border:1px solid var(--line-dark);border-radius:18px;padding:28px;transition:border-color .2s ease,transform .2s ease;display:flex;flex-direction:column;}
.post-card:hover{border-color:var(--purple);transform:translateY(-4px);}
.post-card .post-date{font-family:var(--font-mono);font-size:11.5px;color:var(--purple);letter-spacing:.06em;text-transform:uppercase;margin-bottom:14px;}
.post-card h2{font-family:var(--font-display);font-size:20px;font-weight:700;color:var(--navy-deep);margin-bottom:10px;line-height:1.25;}
.post-card p{font-size:14.5px;color:#5c5763;line-height:1.6;margin-bottom:16px;flex-grow:1;}
.post-card .read-more{font-size:13.5px;font-weight:600;color:var(--purple);}
.pagination{display:flex;justify-content:center;gap:10px;padding-bottom:72px;}
.pagination a,.pagination span{padding:10px 16px;border-radius:100px;border:1px solid var(--line-dark);font-size:14px;color:var(--navy-deep);}
.pagination .current{background:var(--navy-deep);color:var(--white);border-color:var(--navy-deep);}

/* ---------- 404 ---------- */
.not-found{max-width:600px;margin:0 auto;padding:120px 32px;text-align:center;}
.not-found h1{font-family:var(--font-display);font-size:48px;color:var(--navy-deep);margin-bottom:16px;}
.not-found p{color:#5c5763;font-size:16px;margin-bottom:28px;}

/* ---------- RESPONSIVE ---------- */
@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:44px;}
  .audience-grid{grid-template-columns:1fr;}
  .process-grid{grid-template-columns:1fr 1fr;row-gap:36px;}
  .post-grid{grid-template-columns:1fr 1fr;}
  .contact-grid{grid-template-columns:1fr;}
  .nav-links{display:none;}
}
@media (max-width:560px){
  .wrap,.nav,.hero-grid,.prose{padding-left:20px;padding-right:20px;}
  section{padding:64px 0;}
  .process-grid{grid-template-columns:1fr;}
  .post-grid{grid-template-columns:1fr;padding-left:20px;padding-right:20px;}
  .service-row{grid-template-columns:36px 1fr auto;}
  .footer-grid{flex-direction:column;}
}